branding socialmedia

ExME

A digital rebranding for an innovative App

The challenge

ExME is an innovative app transforming how fans and communities engage through digital collectible albums. With great product potential and ambitious growth goals, the challenge was to translate this vision into an appealing brand and a content strategy that would resonate with organizers and fans alike.

The Approach

We clearly understood the wide range of possibilities and paths ExME has to be used as a tool that could really change how brands engage with their communities or even the full potential it can bring to their own revenue model. As such, we knew it was needed to clarify the brand’s unique selling proposition with compelling visuals, telling a better story but also by developing a versatile brand and app identity that could both work digitally or physically.

The Solution

A revitalized digital presence that reflects ExME’s purpose and potential. The app and its communication now speak the same visual and strategic language. At the same time, we also developed motion graphic videos that clearly explain the product to B2B and B2C audiences - easing up the sales process and increasing leads’ conversion rate. We are also supporting their social media efforts in continuing to engage with customers and exploring new ways to reach new audiences.

Visual Identity (Brand & App), Motion Design, Social Media Strategy, Content Creation, Copywriting

Website | Instagram | Facebook | Linkedin

Client testimonial

ExME Team

Tiago Puna, Alexandre Murranga, António Carmo

"Hopen has helped us take our product to the next level! Thanks to their creativity, knowledge, and experience, we’ve been able to reach exactly who we wanted: clubs, athletes, and - most importantly - true fans. From the brand to the videos to the content, everything tells the story we set out to share. We're genuinely happy with their work and truly believe they’ve played a key role in shaping our brand image."