branding socialmedia

Maria Avillez Jewellery

Bringing a new life into a beloved jewellery brand with 18 years of soul

The Challenge

Maria Avillez Jewellery is a well-loved Portuguese brand with 18 years of history, success and loyal customers. While its physical presence and early momentum were strong, the rise of digital created a new challenge: how to remain relevant and distinct in an increasingly crowded, fast-moving market. Although our collaboration began through performance and paid media support, it quickly became clear that to go further, we needed to take a step back and rebuild the brand's visual and strategic foundations from within.

The Approach

We undertook a visual refinement process that reimagined the brand’s identity: from typography to colour palette, tone of voice to positioning. The goal: to evolve the brand without erasing its soul. By staying true to Maria Avillez Jewellery’s authorial roots and the brand’s emotional depth, we created a universe that honours what made it special in the first place, while opening space for future growth and consistency across all channels.

The Solution

The result was a clear, emotionally resonant positioning: "Jóias com alma, para uma vida inteira." We delivered a cohesive brand system from a refined logo and subtle, elegant typography, to a curated colour palette and brand voice rooted in timelessness, kindness and craft. The brand is now ready to own its space, both online and offline, with clarity and confidence.

Brand Strategy

Visual Identity

Social Media Content

Client testimonial

Ana, Maria, Teresa

Maria Avillez Jewellery Team

"A five-star team, Francisco and Filipa are always available and committed to finding new ideas and solutions to help us take our Maria Avillez Jewellery brand one step further! "